THE DEVIL WEARS PRADA (1 OF 4)
by Jeff Strite
Scripture: II Corinthians 11:1-15
This content is part of a series.
The Devil Wears Prada (1 of 4)
Series: Modeling For God
Jeff Strite
II Corinthians 11:1-15
OPEN: The minister's group I'm part of came up with this title: The Devil Wears Prada. It was based on a movie by that same name (and I found out later there was a Rock group that same name).
But in researching this sermon I found that Prada is a high class Italian fashion Company known for it's original designs and product lines. And on their webpage I found this internet advertisement.
http://www.prada.com/en#!/advertising-campaign-ss12/man-video-campaign
What you've just seen is one of the two video commercials I found on Prada's website. Personally, I found the commercial to be dull and annoying. But the 2nd time I reviewed it, I discovered that there something was missing from that commercial. Can you guess what I realized was missing?
It said ABSOLUTELY NOTHING about Prada's clothing or product lines.
All it showed was several young men standing around (supposedly in Prada clothing) all trying to look excessively cool in the sunglasses and playing guitars.
But the commercial said nothing about Prada's product line.
They obviously weren't selling clothes in that commercial.
So... what were they selling?
They were selling prestige, style, status, significance.
Essentially, that's what all fashion houses have always sold. Their clothes are not that significantly different from what you'd buy at WalMart or Target. But fashion houses aren't selling clothes and accessories… they're selling an image. An image of what you could be like... if only you wore their clothing, and accessorized with their products.
They're selling an image
And that's what Satan does…. He sells an image.
As Paul says in our text this morning:
"…Satan himself masquerades as an angel of light." 2 Corinthians 11:14
Now when I was a child I thought Satan was some scary dude running around in red tights and horns. (at this point we put a fairly scarey Satan.jpg on the overh ...
Series: Modeling For God
Jeff Strite
II Corinthians 11:1-15
OPEN: The minister's group I'm part of came up with this title: The Devil Wears Prada. It was based on a movie by that same name (and I found out later there was a Rock group that same name).
But in researching this sermon I found that Prada is a high class Italian fashion Company known for it's original designs and product lines. And on their webpage I found this internet advertisement.
http://www.prada.com/en#!/advertising-campaign-ss12/man-video-campaign
What you've just seen is one of the two video commercials I found on Prada's website. Personally, I found the commercial to be dull and annoying. But the 2nd time I reviewed it, I discovered that there something was missing from that commercial. Can you guess what I realized was missing?
It said ABSOLUTELY NOTHING about Prada's clothing or product lines.
All it showed was several young men standing around (supposedly in Prada clothing) all trying to look excessively cool in the sunglasses and playing guitars.
But the commercial said nothing about Prada's product line.
They obviously weren't selling clothes in that commercial.
So... what were they selling?
They were selling prestige, style, status, significance.
Essentially, that's what all fashion houses have always sold. Their clothes are not that significantly different from what you'd buy at WalMart or Target. But fashion houses aren't selling clothes and accessories… they're selling an image. An image of what you could be like... if only you wore their clothing, and accessorized with their products.
They're selling an image
And that's what Satan does…. He sells an image.
As Paul says in our text this morning:
"…Satan himself masquerades as an angel of light." 2 Corinthians 11:14
Now when I was a child I thought Satan was some scary dude running around in red tights and horns. (at this point we put a fairly scarey Satan.jpg on the overh ...
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