TERRIBLE TONGUE TAMERS (5 OF 8)
Scripture: James 3:1-12
This content is part of a series.
Title: "Terrible Tongue Tamers" (5 of 8)
Theme: "The human tongue is more dangerous than a poisonous snake"
Text: "James 3: 1 - 12"
James Bible Study Sermon 5 of 8
I - The Serious Responsibility of Words (1 - 2)
II - The Symbolical Resemblance of Words (3 - 6)
III - The Sad Reality of Words (7 - 8)
IV - The Shameful Role of Words (9 - 12)
This sermon contains a fully alliterated outline, with subpoints.
Words Really Matter
I think everyone would agree this morning that words matter. And no one probably thinks more about word choice then those who work in marketing. But sometimes, despite their experience and expertise, even marketing professionals miss the mark. Consider the following examples:
- When Coca-Cola first shipped to China, they named the product something that when pronounced sounded like "Coca-Cola." The only problem was that the characters used meant "bite the wax tadpole."
- When Pepsi started marketing its products in China several years back, they translated their slogan, "Pepsi Brings You Back to Life" pretty literally. Unfortunately, the slogan in Chinese really meant, "Pepsi Brings Your Ancestors Back from the Grave."
- The Chevy Nova never sold well in Spanish speaking countries. "No Va" means "It Does Not Go" in Spanish.
- Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer from Diarrhea."
Steven Grant - Sermon Central
Examples of Funny Translation Fails in Advertising
Global brands operate internationally. Most brands coordinate their communication with the language of the countries in which they operate. As you'll soon see, it's quite important to check that your name, logo, campaigns and tagline translate well into other languages. Brands usually delegate or outsource translations, but this does not always go according to plan.
We have selected some hilarious translation fails in advertising:
- Pepsodent
Pepsodent advertised its toothpaste in a particula ...
Theme: "The human tongue is more dangerous than a poisonous snake"
Text: "James 3: 1 - 12"
James Bible Study Sermon 5 of 8
I - The Serious Responsibility of Words (1 - 2)
II - The Symbolical Resemblance of Words (3 - 6)
III - The Sad Reality of Words (7 - 8)
IV - The Shameful Role of Words (9 - 12)
This sermon contains a fully alliterated outline, with subpoints.
Words Really Matter
I think everyone would agree this morning that words matter. And no one probably thinks more about word choice then those who work in marketing. But sometimes, despite their experience and expertise, even marketing professionals miss the mark. Consider the following examples:
- When Coca-Cola first shipped to China, they named the product something that when pronounced sounded like "Coca-Cola." The only problem was that the characters used meant "bite the wax tadpole."
- When Pepsi started marketing its products in China several years back, they translated their slogan, "Pepsi Brings You Back to Life" pretty literally. Unfortunately, the slogan in Chinese really meant, "Pepsi Brings Your Ancestors Back from the Grave."
- The Chevy Nova never sold well in Spanish speaking countries. "No Va" means "It Does Not Go" in Spanish.
- Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer from Diarrhea."
Steven Grant - Sermon Central
Examples of Funny Translation Fails in Advertising
Global brands operate internationally. Most brands coordinate their communication with the language of the countries in which they operate. As you'll soon see, it's quite important to check that your name, logo, campaigns and tagline translate well into other languages. Brands usually delegate or outsource translations, but this does not always go according to plan.
We have selected some hilarious translation fails in advertising:
- Pepsodent
Pepsodent advertised its toothpaste in a particula ...
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