Relating Properly to Authority
Robert Dawson
1 Peter 2:13-20
Advertising and marketing are important for companies and the success of their products and brands. They spend enormous amounts of money and time studying demographics, determining their target audience, knowing their habits, patterns, likes and dislikes. That helps them present their product in the best possible way to attract the most attention and hopefully increase profits and sales.
That means everything from the logo to the label, to its placement in stores, and the type of ads and commercials have been scrutinized and tested.
We are well aware that advertisers use every square inch of space, cyber-space, and the airwaves available to them. We see advertisements on every website, on billboards, the sides of cars and trucks, on public transportation, scoreboards at high school football games, signs hanging on the outfield fences at baseball games, mailers in our mailboxes and even bathrooms.
Just when you think companies have reached the limit on where they can place their advertisements, they find one more place to display their messaging.
Andrew Fischer, a Web designer, recognized his forehead was going to waste so he decided to auction off the empty space to the highest bidder on E-bay. Surprisingly, Fischer attracted a great deal of interest. SnoreStop, a snoring remedy, rented the space above Andrew’s eyes for 30 days. This move earned Fischer $37,375. I think it safe to say, this man clearly had a head for business. [‘‘Company to Advertise on Man’s Forehead,’’ Associated Press (1-25-05)]
Peter, during our short time in this letter, has repeatedly reminded us that this world is not our home. We are merely sojourners with a dual citizenship. While we live here and have temporary citizenship in this world, our primary citizenship in heaven. He has also made clear that as we journey through this life, we are to live beautifully compelling lives that bring glory to our God.
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Robert Dawson
1 Peter 2:13-20
Advertising and marketing are important for companies and the success of their products and brands. They spend enormous amounts of money and time studying demographics, determining their target audience, knowing their habits, patterns, likes and dislikes. That helps them present their product in the best possible way to attract the most attention and hopefully increase profits and sales.
That means everything from the logo to the label, to its placement in stores, and the type of ads and commercials have been scrutinized and tested.
We are well aware that advertisers use every square inch of space, cyber-space, and the airwaves available to them. We see advertisements on every website, on billboards, the sides of cars and trucks, on public transportation, scoreboards at high school football games, signs hanging on the outfield fences at baseball games, mailers in our mailboxes and even bathrooms.
Just when you think companies have reached the limit on where they can place their advertisements, they find one more place to display their messaging.
Andrew Fischer, a Web designer, recognized his forehead was going to waste so he decided to auction off the empty space to the highest bidder on E-bay. Surprisingly, Fischer attracted a great deal of interest. SnoreStop, a snoring remedy, rented the space above Andrew’s eyes for 30 days. This move earned Fischer $37,375. I think it safe to say, this man clearly had a head for business. [‘‘Company to Advertise on Man’s Forehead,’’ Associated Press (1-25-05)]
Peter, during our short time in this letter, has repeatedly reminded us that this world is not our home. We are merely sojourners with a dual citizenship. While we live here and have temporary citizenship in this world, our primary citizenship in heaven. He has also made clear that as we journey through this life, we are to live beautifully compelling lives that bring glory to our God.
...
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