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DAVID (7 OF 9)

by Jim Perdue

Scripture: 1 Samuel 16:11-13, 1 Samuel 17:45-47, 2 Samuel 3:1, 2 Samuel 7:16-22
This content is part of a series.


David (7 of 9)
Series: Heroes of the Faith
Jim Perdue
1 and 2 Samuel


Intro/Attention

It is great to be back with you this week as we study Heroes of the Faith. The last time we were together, we looked at the life of Samson. Today, we’re going to look at one of the most popular characters in the Old Testament and really one of the most popular characters in the entire Bible. This morning, we are studying the life of David.

*Television advertisers will tell you, if they want you to remember something, it needs to be repeated multiple times. Have you ever heard of the Marketing Rule of 7? The Rule of 7 states that a prospect needs to see or hear an advertiser’s message at least 7 times before they’ll take action to buy that product or service. This idea originally began in 1859 as the Rule of 6. Here’s what the Newspaper, Weekly Constitutionalist, from Augusta Georgia said on June 1, 1859: ‘‘The first time a man sees an advertisement, he takes no notice of it; the second time he looks at the name; the third time he looks at the price; the fourth time he reads it; the fifth time he speaks of it to his wife; the sixth time he buys.’’ The Rule of 6 was increased to 7 by the movie industry in the 1930’s. Studio bosses found 7 impressions of advertising and promotion were required to compel someone to see one of their movies. In the 1970’s, the average consumer in the U.S. saw around 500 ads per day. That number has since increased to more than 5,000 ads per day..*

If we’re supposed to remember something after being exposed to it seven times, then we really ought to remember the story of David. He is mentioned over 1,000 times in the OT and around 60 times in the NT. No human being is named more often in the Old Testament than David. David is mentioned more often than Moses, Abraham, or Jacob. His story consumes more than half of 1 Samuel, all of 2 Samuel, and even bleeds over a little into 1 Kings and 1 Chronicles. Let’s take a deeper look at David’ ...

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