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REACH THE LOST LIKE JESUS (1 OF 7)

by Donald Cantrell

Scripture: Luke 15:1-7
This content is part of a series.


Reach The Lost Like Jesus (1 of 7)
Series: Be Like Jesus
Donald Cantrell
Luke 15:1–7


Theme: Finding and reaching the lost

I – The Association’s That Jesus Formed (1)
II – The Accusation’s That Jesus Faced (2)
III – The Amplification That Jesus Fortified (3 – 6)
IV – The Affirmation That Jesus Forged (7)

This sermon contains a fully alliterated outline, with sub-points.

Be Like Mike

On August 8, 1991 Gatorade introduced the world to their newly designed “Be Like Mike” campaign. The ad was warmly received by the public, but it did not really boost the sales of Gatorade by a large margin. This was the greatest commercial that Michael Jordan ever did and it made him likable, though he was a superstar, the commercial showed him playing basketball with kids and with normal everyday adults. The key to this entire “Be Like Mike” campaign was that Michael Jordon endeared himself to kids, that desired to be like him. In being like him they would want to fly through air like him, jump like him, win like him, and hopefully drink Gatorade like him. It has been said by many that the “Be Like Mike” commercials are the best to have ever been made.

Throughout the commercial, an upbeat pop song described as "world music" plays, with both adults and children singing lyrics about them wishing that they could play basketball like Jordan:

Sometimes I dream
That he is me
You've got to see that's how I dream to be
I dream I move, I dream I groove
Like Mike
If I could be like Mike

Near the end of the advertisement, footage is shown of The Shot, a famous basketball play in which Jordan makes a buzzer beater shot over Craig Ehlo to defeat the Cleveland Cavaliers in the playoffs. The commercial ends with a shot of Jordan, smiling with a cup of Gatorade, as he turns away from the camera. It then transitions to a black background, with the slogan "Be like Mike, Drink Gatorade." written in all caps white text.
In this sermon series, I want us to look a ...

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