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THE GIFT THAT KEEPS ON GIVING

by Donald Cantrell

Scripture: Isaiah 9:1-7, John 3:16


The Gift That Keeps On Giving
Donald Cantrell
Isaiah 9: 1 - 7, John 3: 16


I - The Gift of Light to Replace Darkness (2a)

II - The Gift of Life to Replace Death (2b)

III - The Gift of Love to Replace Despair (3)

IV - The Gift of Liberty to Replace Dominion (4)

V - The Gift of Leadership to Replace Doubt (6 - 7)

This sermon contains a fully alliterated outline, with sub-points.

Theme: ''In Jesus Christ we find gifts that keep on giving''

What is The Gift that Keeps on Giving?

The ''gift that keeps on giving'' is meant to continually invoke the feelings people get when they receive a present. It implies that any present that gives enjoyment over and over, such as a radio, camera, or a magazine subscription, would be better than a gift that only provides that feeling once, like a bouquet of flowers.

The phrase was especially popular with electronics companies and some of the most well-known commercials using the phrase include the following examples.

Victor Radio

You can trace the first commercial use of the phrase ''the gift that keeps on giving'' to as early as the 1920's and Victor Radio. The slogan was used to promote Victor Radio's latest products. One ad campaign read as follows:
''When you go to your Victor Dealer's to hear the three models of Victor-Radio, you will find them beautiful, compact, and soundly built, as become Victor instruments. You will recognize them as the gift that keeps on giving...a royal gift...at a very low price!''

Hotpoint Appliances

During the 1928 Christmas season, Hotpoint ran ads saying, ''Give Mother what she really wants this season, this all-white Hotpoint electric range, a gift that keeps on giving!'' The ad goes on to feature Hotpoint's latest appliances for the season as well.

Du Mont Electronics

An advertisement in 1948 for a Du Mont Sherwood Model television featuring AM/FM radio and shortwave radio displays the slogan ''The gift that keeps on giving...'' at the beginning ...

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