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LOYALTY: I'LL BE THERE (4 OF 12)

by James Merritt

Scripture: Ruth 1:16-18
This content is part of a series.


Loyalty: I'll Be There (4 of 12)
Series: character: mirror image
James Merritt
Ruth 1:16-18


Introduction

1. In technology, it is apple. In search engines, it is google. For social networking, it is Facebook. For airlines, it is delta. For on-line retailers, it is amazon. For quick-serve restaurants it is chick-fil-a. What am I talking about? These were just some of the winners of the brand keys customer loyalty engagement index. We feel these companies have the highest customer loyalty retention and rating in their business. It is a crucial metric they watch religiously because they know knowing tops customer loyalty for retaining and building a business.

2. Loyalty is not just crucial for businesses. It is crucial for friendships. It is crucial for marriages. It is crucial for a nation. It is crucial for the military.

3. We are in a series we are calling ''mirror image.'' if there was a mirror that showed you what you looked like on the inside, not just the outside, what would you see? Without the pretense, without the makeup, no one is looking, what kind of character would you see? We have listed three building blocks that must go into the house of character: integrity, honesty and humility. Today, we talk about a trait that is missing less and less, but needed more and more and that is loyalty.

4. There is a book in the bible that has as its main character, a woman named Ruth, neither of which we would have heard of had it not been for her incredible loyalty. [turn to Ruth 1]. Ruth is one of the greatest love stories not just in the bible, but in history. Movies, novels, and books have been written about this beautiful story, but there would have been no love story had it not been for Ruth's loyalty. What comes as an even greater shock is that the whole story begins with and is built around the loyalty of a daughter-in-law to her mother-in-law.

5. It is hard to understand the in-law dynamics until you either have one or become one. I woul ...

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