Yes or No (5 of 11)
Series: Kingdom Come: Sermon on the Mount
Dave Gustavsen
Matthew 5:33-37
Well, in just a few hours many of us will be tuning in to the most-watched TV event of the year. Real Housewives of New Jersey. No...it's the Super Bowl. And some of us are interested in the game-it should be a really good game this year. But for many people, they don't watch it for the game; they watch it for...? The commercials. Do you know how much it cost to run a 30-second advertisement in tonight's Super Bowl? 5.6 million dollars. It's up by $400,000 from last year. Why would anyone pay that kind of money for a 30-second ad? Well, because it obviously works. And I think I know why.
When you're watching Super Bowl commercials tonight, I want you to look for something: what is the vision of life are they selling? Because most commercials aren't really focused on the product, right? They're offering a certain kind of life that you can have if you use that product. If you drink Corona, your life can be like a laid-back party on the beach. If you drink Budweiser, you'll be an honest, hard-working American. If you drive a Lincoln MKZ, you'll be like Matthew McConaughey-very successful, very well-dressed, and appreciative of the finer things in life. If you exercise on a Peloton bike, you'll have a beautiful home and a perfect body, and a happy family who admire you as you work out. Right? So none of those commercials say much about the actual product, and they don't have to. Because they are capturing your imagination with a vision of life. And if having that product will give me that kind of life, I just might buy it.
So this winter, we're walking through the most famous sermon that Jesus ever preached, called the Sermon on the Mount. And he's really offering us a vision of a certain kind of life. It's not a list of rules; it's not a checklist we have to nail in order for God to accept us. Jesus is painting a picture of what our lives could look like if we f ...
Series: Kingdom Come: Sermon on the Mount
Dave Gustavsen
Matthew 5:33-37
Well, in just a few hours many of us will be tuning in to the most-watched TV event of the year. Real Housewives of New Jersey. No...it's the Super Bowl. And some of us are interested in the game-it should be a really good game this year. But for many people, they don't watch it for the game; they watch it for...? The commercials. Do you know how much it cost to run a 30-second advertisement in tonight's Super Bowl? 5.6 million dollars. It's up by $400,000 from last year. Why would anyone pay that kind of money for a 30-second ad? Well, because it obviously works. And I think I know why.
When you're watching Super Bowl commercials tonight, I want you to look for something: what is the vision of life are they selling? Because most commercials aren't really focused on the product, right? They're offering a certain kind of life that you can have if you use that product. If you drink Corona, your life can be like a laid-back party on the beach. If you drink Budweiser, you'll be an honest, hard-working American. If you drive a Lincoln MKZ, you'll be like Matthew McConaughey-very successful, very well-dressed, and appreciative of the finer things in life. If you exercise on a Peloton bike, you'll have a beautiful home and a perfect body, and a happy family who admire you as you work out. Right? So none of those commercials say much about the actual product, and they don't have to. Because they are capturing your imagination with a vision of life. And if having that product will give me that kind of life, I just might buy it.
So this winter, we're walking through the most famous sermon that Jesus ever preached, called the Sermon on the Mount. And he's really offering us a vision of a certain kind of life. It's not a list of rules; it's not a checklist we have to nail in order for God to accept us. Jesus is painting a picture of what our lives could look like if we f ...
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