KEEPING UP WITH THE JONES (1 OF 3)
by Scott Maze
Scripture: Luke 12:13-21
This content is part of a series.
Keeping Up with the Jones (1 of 3)
Series: Keeping Up with the Jones
Scott Maze
Luke 12:13-21
What do you think of when you think of Dallas? For many, Dallas will be connected to the iconic J.R. Ewing who appeared in the famous March 1980 Who Shot J.R. episode and an estimated 83 million people wondered and watched the famous ''Dallas'' oil man. In the minds of many, the Dallas brand has been associated with big steaks, big hair, and big bling. But Dallas' J.R. Ewing isn't J.R. Ewing anymore; he's been replaced. It's football season and everyone is tuned in again to America's Team. The most popular brand in the NFL is clicking this year and many fans are being drawn back to their TV sets at game time. Dallas' new JR Ewing is Jerry Jones - the man even Cowboys fans love to rail against. Jerry Jones, the owner of the Cowboys, as recently as August, announced a new partnership with a Swiss watchmaker. Forbes magazine said the Cowboy timepieces will sell for as much $25,000 each. In a recent interview with Jones commented on the connection between the expensive watches and the Cowboy ''brand.'' ''The idea of the Dallas Cowboys and the traditional picture of cowboys was the one that was in my mind,'' Jones said. ''Tex Schramm immediately straightened me out. And he said, 'Let Houston be the checkered tablecloth and the sawdust floors. The Dallas Cowboys are glitz and glamour. We're about beautiful office buildings. We're about the city life.' And keep that in mind as you think of the style or how you project what is now affectionately known as 'The Brand.'''
Keeping Up with the Jones is American saying that simply means when you use your friends or neighbors as a benchmark for success. Oftentimes, we look across the street or inside our social circle and become dissatisfied with our lives because we don't have the same financial success. And the truth is: there's always someone who has more. But you don't have to go to Dallas to find luxury and over the opul ...
Series: Keeping Up with the Jones
Scott Maze
Luke 12:13-21
What do you think of when you think of Dallas? For many, Dallas will be connected to the iconic J.R. Ewing who appeared in the famous March 1980 Who Shot J.R. episode and an estimated 83 million people wondered and watched the famous ''Dallas'' oil man. In the minds of many, the Dallas brand has been associated with big steaks, big hair, and big bling. But Dallas' J.R. Ewing isn't J.R. Ewing anymore; he's been replaced. It's football season and everyone is tuned in again to America's Team. The most popular brand in the NFL is clicking this year and many fans are being drawn back to their TV sets at game time. Dallas' new JR Ewing is Jerry Jones - the man even Cowboys fans love to rail against. Jerry Jones, the owner of the Cowboys, as recently as August, announced a new partnership with a Swiss watchmaker. Forbes magazine said the Cowboy timepieces will sell for as much $25,000 each. In a recent interview with Jones commented on the connection between the expensive watches and the Cowboy ''brand.'' ''The idea of the Dallas Cowboys and the traditional picture of cowboys was the one that was in my mind,'' Jones said. ''Tex Schramm immediately straightened me out. And he said, 'Let Houston be the checkered tablecloth and the sawdust floors. The Dallas Cowboys are glitz and glamour. We're about beautiful office buildings. We're about the city life.' And keep that in mind as you think of the style or how you project what is now affectionately known as 'The Brand.'''
Keeping Up with the Jones is American saying that simply means when you use your friends or neighbors as a benchmark for success. Oftentimes, we look across the street or inside our social circle and become dissatisfied with our lives because we don't have the same financial success. And the truth is: there's always someone who has more. But you don't have to go to Dallas to find luxury and over the opul ...
There are 14905 characters in the full content. This excerpt only shows a 2000 character sample of the full content.
Price: $5.99 or 1 credit
