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WHERE’S THE BEEF (12)

by Donald Cantrell

Scripture: Matthew 21:28-32
This content is part of a series.


Where’s The Beef (12)
Series: Soul Winning
Donald Cantrell
Matthew 21: 28 – 32


I – The Past Indictment of the Jews

II – The Present Implication of the Church

III – The Personal Investigation of the Believer

This sermon contains a fully alliterated outline, with sub-points.

Theme: “Some do the work, some don’t, and some won’t.”

“Where’s the Beef”

The phrase first came to public attention in a U.S. television commercial for the Wendy's chain of hamburger restaurants in 1984. In reality, the strategy behind the campaign was to distinguish competitors (McDonald's and Burger King) big name hamburgers (Big Mac and Whopper respectively) from Wendy's 'modest' Single by focusing on the large bun used by the competitors and the larger beef patty in Wendy's hamburger.

In the ad, titled "Fluffy Bun", actress Clara Peller receives a burger with a massive bun from a fictional competitor, which uses the slogan "Home of the Big Bun". The small patty prompts Peller to angrily exclaim, "Where's the beef?" Director Joe Sedelmaier actually wanted Peller to say, "Where is all the beef?" but because of emphysema, that was too hard for her.

First airing in 1984, the original commercial featured three elderly ladies at the "Home of the Big Bun" examining an exaggeratedly large hamburger bun. The other two ladies poked at it, exchanging bemused comments ("It certainly is a big bun. It's a very big bun. It's a big fluffy bun. It's a very big fluffy—").

As one of the ladies lift the top half of the bun, a comically minuscule hamburger patty with cheese and a pickle is revealed (prompting her to finish the sentence "—bun." with a much more disappointed tone).

Peller immediately responds with her outraged, irascible question. Sequels featured Peller yelling at a Fluffy Bun executive from his yacht over the phone and approaching fast food drive-up windows (including the "Home of the Big Bun" and a restaurant with a golden arch) that were slammed down ...

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