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TRUTH IN ADVERTISING (2 OF 4)

by Jeff Strite

Scripture: Luke 1:26-38
This content is part of a series.


Truth in Advertising (2 of 4)
Series: The Promises of Christmas
Jeff Strite
Luke 1:26-38


OPEN: I recently ran across an article that gave some of the signs of the Christmas season:
- A toy store advertised: ''Ho, ho, ho spoken here.''
- In a bridal boutique sign declared: ''Marry Christmas.''
- Outside a church - this proclamation: ''The original Christmas Club.''
- From a department store: ''Big pre-Christmas sale. Come in and mangle with the crowd.''
- In a Texas jewelry store was this offer: ''Diamond tiaras: $70,000. Three for $200,000.
- A reducing salon warned: ''24 Shaping Days until Christmas.''
- In a stationery store was this come on: ''For the man who has everything: A calendar to remind him when payments are due.''
- And a sign in a department store: ''Make this Christmas one you will not soon forget - charge everything!''

APPLY: There are certain things we've come expect at this time of year and, advertising of this nature, (while unique) is part of the season. It is part of what we expect.

Did you know that until the 1930's Thanksgiving was actually celebrated on November 30th? It's true. At that time, the country was struggling with the great depression, and FDR sought to stimulate the economy by setting the Holiday back a week in order to allow for a longer period for people to buy Christmas presents between Thanksgiving and Christmas. Ever since that time, advertising has been a pervasive part of the holiday season. In fact, I've noticed that the push for advertising Christmas buying has sometimes even begun as early as October - right after Halloween.
AND SO, while we may not appreciate it, Christmas advertising has become part of what we expect during this season.

BUT perhaps that's only right - since the original Christmas began with an advertisement. A promise of a new thing. A proclamation that all men would want what God was going to offer.
And this proclamation - this promise given by an angel to Mary - was expect ...

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